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McDonald’s

  • کد خبر : 3399
  • 25 July 2022 - 21:30
McDonald’s

McDonald’s has the largest chain of fast food stores in the world. This company operates in 119 countries and has 68 million customers daily. The company dates back to 1940, when brothers Richard and Maurice McDonald opened their first restaurant in California. Their decision to use the “quick service system” in 1948 laid the foundation […]

McDonald’s has the largest chain of fast food stores in the world. This company operates in 119 countries and has 68 million customers daily. The company dates back to 1940, when brothers Richard and Maurice McDonald opened their first restaurant in California.

Their decision to use the “quick service system” in 1948 laid the foundation for the future of fast food restaurants . Of course, this system was introduced two decades ago by the White Castle restaurant chain (white castle ) was used but the food supply was known in a short time with McDonald’s.

The headquarters of this company is located in the state of Illinois, USA. According to Interbrand Institute statistics in 2011, McDonald’s with an equivalent stock value 35,593 million dollars and 6% growth compared to 2010. It was recognized as the sixth best commercial brand in the world.

In 1961, McDonald’s first used its name and logo in the form of golden arches.(Golden Arches and it was considered as a symbol of my speech. According to experts, the special shape and combination of yellow and red colors used in McDonald’s logo is one of the reasons for attracting children to this restaurant .

McDonald’s brothers opened their first restaurant chain with the help of Ray Kroc) opened in April 1955 in the state of Illinois, America, and this was the beginning of the expansion of the McDonald’s chain of restaurants around the world. Of course, Crack and McDonald’s brothers have always had problems with each other to develop their business, but Crack’s role in the success of this brand in the world cannot be easily overlooked.

McDonald’s has more than 31 thousand branches and one and a half million employees around the world. This company, which is known as a symbol of American capitalism in the world, is trying to maintain its position as the first rank in the field of food by spending heavy advertising expenses.

The company’s focus and success in advertising can be understood from the fact that , according to a 2004 study, the image of Ronald McDonald’s clown was more popular among children than the image of Christ or George Bush.

Of course, this company has other brands such as Piles café  is also Considering the large number of its customers, this company wants to earn more profit by imitating Starbucks.Starbucks introduced the McCafe coffee shop.

The first McCafe branch was opened in 1993 in Melbourne, Australia. Over time, many McDonald’s restaurants, imitating the Melbourne branch, opened a McCafe coffee shop inside the restaurant, and some of them experienced 60% more sales. Currently, more than 600 McCoffe branches are operating all over the world.

In order to increase its customers, this company came up with many ideas, such as creating a play area for children next to the restaurant or changing the decoration. McDonald’s uses an interesting business model. This company is also active in the field of real estate by buying and opening its restaurants in important parts of the cities . Of course, this policy changes according to the different conditions in different countries.

Even though McDonald’s is known as one of the largest and apparently successful companies in the world, the number of people who criticize the type of activities and products of this company is not small. The development of companies and their products at the global level, although it brings a lot of profit for the owners of this type of partnerships, but on the other hand, having more customers and contacts certainly also brings a lot of expectations, an issue that is mainly influenced by financial profit and much attention is paid to it. It can’t be done and this issue causes criticism of these companies to arise and sometimes intensify. McDonald’s is no exception to this rule.

World Anti-McDonald’s Day

After the development of McDonald’s at the global level, some ethical issues and problems gradually affected the company’s reputation and gradually increased the number of anti-McDonald’s protesters. Protesters even named October 16 as “Anti-McDonald’s Day”. These protests showed themselves when in the anti-capitalist riots in England, McDonald’s restaurants were the first place to be attacked. Of course, the biggest damage to MacDonald’s reputation was due to the McLibel trial . In this case, the McDonald’s company sued the activists who had distributed handouts with the theme “What’s the problem with McDonald’s” and expected the court to quickly issue a heavy sentence to the defendants. Instead, the case dragged on for nearly two and a half years, becoming one of the longest-running cases in English judicial history.

McDonald’s, the enemy of human health

One of the most criticisms that McDonald’s has faced in the last 30 years is related to the food that is offered to customers in its restaurants. Critics believe that the food offered at McDonald’s is one of the main factors in the prevalence of obesity among the people of the United States and other developed countries. Medical studies show that the rate of weight gain among British people is increasing more than in other European countries, and a fifth of the British people suffer from dangerous weight gain (while McDonald’s in England has more than 1200 branch).

The death rate due to obesity in America is over 300,000 people per year, and a high percentage of people’s obesity is caused by fast food consumption. Now, the death rate due to smoking in this country is about 400 thousand people. This is where the contribution and role of McDonald’s as the largest fast food restaurant in America and the world becomes more apparent. After checking the nutritional value of McDonald’s products, it was found that food like Big Mac (Big Mac ) or fried chicken has 910 calories, 46 grams of fat (of which 13 grams are saturated fat), which means the company does not meet the U.S. Dietary Guidelines. In addition to obesity, diabetes, high blood pressure, heart disease and cancer are the results of using too much fat, sugar and salt (materials that are present in high amounts in McDonald’s products).

The effect of using the McDonald’s diet is clearly seen in the critical film of Morgan Spurlock, where he eats nothing but McDonald’s in his meals and as a result gained 11 kilos, increased 60 units of cholesterol and lost The liver faces itself. He suffered from headaches and depression, and eventually became addicted to eating McDonald’s.

The effect of using McDonald’s products for children is also very dangerous, however, this company by influencing children through television advertisements, children’s toys and most importantly using Ronald McDonald’s clown character attracts about 90% of children between the ages of 3 and 9 to his restaurants every month.

Increasing protests from animal advocates

Another front of protests is from people who believe that animals are living beings like humans and deserve respect. McDonald’s has been heavily criticized for the way animals are treated before they are killed. This company is the largest promoter of meat foods and the largest consumer of beef, the second consumer of chicken meat in the world for its products. The onslaught of criticism is related to the way animals are treated in McDonald’s shelters and slaughterhouses. According to the materials presented in the McLabel court, a large number of these animals are kept in McDonald’s chicken farms in a space of less than one meter and without light, which results in 44% of malformations and other health problems for these animals. The same behavior applies to other McDonald’s animal shelters. In addition to the housing conditions, McDonald’s has also faced criticism for the way animals are killed in slaughterhouses.

Foie Gras food for aristocrats and rich people

Another thing that has increased the protest of McDonald’s opponents is related to one of the dishes offered in this restaurant called Foie Gras . Is.

This expensive food, in addition to McDonald’s, in KFC restaurants It is also supplied from the liver of birds. To prepare this food, the bird’s liver must have a lot of fat and a large volume, and since this is not possible in the natural state, a large volume of fatty and high-oil food is forcefully fed to the bird.

The bird is then placed in a small cage without moving to build up more fat in its body. This cruel way of treating animals has caused many protests.

McDonald’s and the environment

Circuits are also responsible for the environment and should not be seen as a tool. This issue is very important because it reflects the image of the company and the feeling and perception of that company’s customers. For example, in a survey conducted by the Wall Street Journal, 53% of people refuse to buy that product due to environmental issues and problems related to the product or the manufacturer. The most serious environmental concern for McDonald’s is that this company has destroyed the rainforests of that region to create a vast pasture in Brazil. This action not only causes the destruction of natural resources, but also affects global warming, because rainforests play an important role in the mechanism of absorbing carbon dioxide from the air.

McDonald’s also uses millions of tons of packaging every year that are only used for a few minutes. Normally, the polyester packaging used for McDonald’s products causes the loss of ozone layer gases. Another criticism of this company is related to its high amount of waste production. Each McDonald’s restaurant in America produces an average of 110 kg of waste daily, which is important considering the production of 410 kg of waste by the company’s regional distribution centers, the large number of branches of this company around the world and the high cost of removing this amount of waste. Above this issue can be understood.

Violation of workers’ rights

Another criticism that McDonald’s has always faced is related to the company’s working conditions and policies towards its employees. This company has more than one and a half million employees worldwide , more than half of whom are under 21 years of age. The company’s policy of hiring people in this age range means that more than half of McDonald’s employees have the minimum wage. Enter the phrase In 2003, Webster’s dictionary, which means a type of low-paid work, also expresses this issue.

Another problem faced by the employees of this company is working in inappropriate conditions, racial discrimination, illegal high working hours and low health and safety conditions in the workplace. Of course, due to the absence of labor unions within McDonald’s, no action has been taken regarding the change of the employees’ conditions of this company. According to Milton Freeman’s shareholder theory, the needs and expectations of employees are as important as the expectations of customers.

Children are victims of McDonald’s marketing policies

Eric Schlosser) criticized McDonald’s marketing policies in his book called “The Nation Addicted to Fast Food”, which was published in 2001. According to him This company has focused on attracting the children’s market by creating marketing policies imitating the Walt Disney Company and creating characters such as the clown Ronald McDonald and his companions.. According to marketing experts, this action not only attracts children, but also their families. Most importantly, this tactic will maintain the popularity of this brand in adulthood and create a sense of nostalgia among people.

According to Schlosser, McDonald’s has managed to reduce its taxes by infiltrating schools through sponsorships. According to his sources, 80% of the books that are financially supported by an individual or an institution contain material for the benefit of the book’s sponsor, and McDonald’s is certainly not an exception to this rule.

According to the author, disrespecting sponsors in schools will be punished. One of these cases involved a student named Mike Cameron, who was punished for wearing a blue dress (the symbol of Pepsi, a competitor of Coca-Cola) on Coca-Cola Day.Coke Day ) and not matching with the black and red clothes of other students

According to the existing criticisms and McDonald’s efforts to eliminate the deficiencies and improve the way of working (according to the claims of the company’s managers), it is clear that the ethical policies of this company are only slogans and no effective action has been taken to change and improve the conditions by the company. . Most of the efforts are descriptive and based on future goals and not what has been done so far. In simpler words, the efforts of this company are more to keep people hopeful for the improvement of the conditions in the future than to make them sure.

Communication with Freemasons

One of the issues that many believe is the connection of this company (like many multinational giants) with the Freemasonry group. Many consider the special shape of this company’s logo to be one of the signs that this company is freemasonry. According to these people, McDonald’s logo only expresses the word It is not M and it expresses the special sign of Freemasons in a way.

Others believe that if you rotate the McDonald’s logo 90 degrees clockwise, it will look very similar to the number 3. This number is part of the famous number 13 of Freemasons. On the other hand, the word itself M is the thirteenth English letter.

McDonald, another main supporter of the Zionist regime

The opening of the first McDonald’s branch in Israel dates back to 1993 in Tel Aviv. This company has 80 restaurants and 3000 Israeli employees. McDonald’s, like other big American companies, is one of the big supporters of Israel. Jack M. Greenberg (Jack M. Greenberg , who heads this company, is the honorary director of the American-Israel Chamber of Commerce and the Metropolitan Chicago Institute . According to the website of the Jewish Investment Fund of the Metropolitan Chicago Company McDonald’s is one of the main sponsors of this fund. Through its Israeli committee in this fund, this company is trying to maintain and strengthen the economic, military and diplomatic support of the United States of America to Israel, and is engaged in monitoring and, if necessary, responding to Israel’s media coverage.

, was suspended from education.

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