Although many people think that Adidas is an abbreviation of the English phrase “All Day I Dream About Sport”, in fact, this name is derived from the name and surname of Adolf Dassler. The most reliable sports brand in the world, which originates from Germany, finally signed a contract with the Football Federation as the […]
Although many people think that Adidas is an abbreviation of the English phrase “All Day I Dream About Sport”, in fact, this name is derived from the name and surname of Adolf Dassler.
The most reliable sports brand in the world, which originates from Germany, finally signed a contract with the Football Federation as the sponsor of our country’s national football team, and the students of Keirosh played against Qatar in their first match with their new uniforms. For this reason, we would like to discuss the history of the origin of this prestigious brand and its ups and downs history:
The large German company, which was able to introduce itself as the most reliable sports brand in the world over the years, was originally founded in 1924 by a German named “Adolf Dassler” under the name “Gebroder Dassler Shoe Factory” and later in 1948 the name “Adidas” He took it upon himself. Adidas company operates in the field of design, production and distribution of all kinds of clothes, shoes, footwear and sports shoes, sports equipment, watches, sunglasses, personal care products and luxury accessories. This large holding company manages “Reebok” sportswear company, “Taylormade” golf equipment company, and “Rockport” company.
The second most prestigious sports brand in the world and the first prestigious brand in Europe was founded by a man who grew up in a working class family. Father was a shoe manufacturing worker and mother managed a laundry. After finishing school, he started working with his father in a shoe factory. After the First World War, he founded a Chinese manufacturing company and soon after he entered the leather production market.
Herzogne Avrach was his mother’s hometown, and Adolf Dassler, known as “Addie,” returned there to expand his mother’s laundry and partner with his brother in the shoe business. Intermittent power outages bothered them and they worked with pedal generators at worst. It was 1936 and Adi went to the Olympic Village with a sack to sell his products to convince the Olympic track and field champion Jesse Owens to buy his manufactured sports shoes. Owens was convinced and bought it. The same shoes made history for Dassler and turned the page of his life. Owens won 4 Olympic gold medals that year and admitted in front of all the media that shoes had a huge impact on his career . Dassler’s reputation grew and by the start of the World War they were selling 200,000 pairs of sneakers annually.
But the story of the branching of two brothers factory goes back to World War II. In this case, there are two narrations: First, before World War II, the Dasslers joined the Nazi Party. Rudolph moved closer to the party leaders, which caused disagreements with Adolf, who was pessimistic about continuing the war. When Rudolph was arrested by the American forces in 1943, he suspected that Adolf had exposed him, and in the following years, Rudolph saw this as the reason for his separation from his brother and, as a result, the establishment of the Puma company.
The second story is that in 1943, during the bombing of some areas of Germany, when Adolf took refuge in an underground shelter with his wife and children, Radolf also came there with his family. Adolph, referring to the Allies, exclaims: The bastards were born. But Rudolph takes this sentence and it stays in his mind. 8 years later, they separate because this misunderstanding remains vivid in Rudolph’s mind. In any case, one of these two narratives could be true.
The brothers officially separated in 1947. When Rudy founded a new company called “Ruda” which was an abbreviation of his name. The company was later renamed to Puma. On August 18, 1949, Adolf founded the Adidas company, which was short for Adi Dassler. Although many people think that Adidas is an abbreviation of the English sentence “All Day I Dream About Sport “, but in fact, this name is derived from the name and surname of Adolf Dassler.
In 1987, Horst Dassler – Adolf’s son and successor – died suspiciously. The company fell into bankruptcy without a worthy manager. At this time, “Bernard Topi”, who was a French industrialist, bought the Adidas company for 243 million and 900 thousand dollars from the Dassler family, under the condition of keeping the name. Tapi had obtained this money through a loan. But in 1992, he could no longer pay the bank’s debts, and as a result, France’s Credit Lyonnais auctioned off the huge Adidas company, which was the source of Adolf Dassler’s efforts for many years.
Bernard Tapie
Finally, in 1993, Adidas was bought by French Robert Louis Dreyfus for $683.514 million. This price was several times the loan that that bank had given to Topi. The bank made huge profits, Topi filed for bankruptcy and later went to jail, and Dreyfus was left with a huge liability.
Dreyfus showed that he is a worthy manager and if it is not an exaggeration, he can be called the savior of Adidas. He revived Adidas. Although it had challenges regarding the competition and copying of the logo and brand by sports organizations and of course it complained and got results, but by merging Adidas with several other companies (at the top of them Salamon Group) and buying companies like “Reebok” and hiring the best design experts. Sportswear placed itself in a position of close competition with the long-time American rival “Nike”. In the meantime, Puma was not able to compete with Adidas and was left behind, which continues until now. Today, the competition is between Adidas and Nike.
Robert Dreyfuss
Now, “Igor Landa” is the chairman of the board of directors and “Herbert Heiner” is the CEO of Adidas.
Igor Landa
Herbert Heiner
After reading the history and story of the famous Adidas company, it might not be bad 20Read the interesting point about this prestigious brand, some of which were also mentioned in the text above:
“Stan Smith” was not always called “Stan Smith”. The designer of tennis linen was called Stan Smith and this linen was supposed to be named after him, but it never happened and everyone called this linen “Ailt” after the French tennis star “Robert Ailt”.
“Micro pacer” was the first Adidas shoe that had computer technology. This technology, built in 1984, allowed the athlete to know how fast he was going and how many calories he had burned. Of course, Nike had achieved this technology before Adidas
Adidas tried to create a place called “Adidas Park” in Boston, America, where no one had the right to wear clothes other than the Adidas brand. At Adidas Park, no one was allowed to wear anything other than Adidas or their clothes or underwear would be hung from the trees as punishment.
Adidas was not the original name of the brand. The original name of Adidas dates back to 1924, contrary to the image of people who consider it to be born in 1948. When Dassler chose this name: “Gebroder Dassler Shofabrik”
Adidas also produced running shoes. Dassler, like his American counterpart, “Bill Bowerman” – the founder of the Nike company – turned to the production of running shoes in different periods of time.
Adidas having three stripes is a sign of it, but basically, these three stripes have medical benefits and few people know this. Adidas has announced that these three lines scientifically and medically cause a person’s balance
۷٫ The Adidas logo is more than 40 years old. But this is not just a logo, but a meaningful sign. The three-bladed logo, which was created during the 1972 Munich Olympics for further market expansion, refers to the diversity of Adidas products.
“Superstar” is not the best-selling shoe in adidas history. It was “Stan Smith” that sold more than 40 million pairs in the world.
Nike did its best to block the sale of Adidas’ 2010 Primeknit sneaker. Woven sports shoes have entered the sports market for several years. Nike had also produced a product similar to Prime Nite called “Fly Nite”, but the sense of competition and jealousy forced it to sue Adidas for producing similar linen and take it to court in order to prevent the sale of this product.
. Adolf Dassler learned to be a baker before turning to shoemaking, but preferred to continue in his father’s footsteps, which was shoemaking.
In 1948, the Dassler brothers officially separated from each other. Rudolph established the “Puma” company, and Adolf changed the name of the company to Adidas and officially registered it.
Adidas faced ups and downs in terms of advertising management and decisions, and once went bankrupt.
“Michael Jordan”, a legendary basketball player, wore Adidas continuously since high school and finally signed a contract with Adidas during his fame.
Jesse Owens became the key to the fame and success of Adidas. In the 1936 Olympics in Berlin, Germany, he wore shoes manufactured by the Adolf Dassler factory and, contrary to Hitler’s plans, won 4 gold medals. At first, Dassler wanted to sell his product to all athletes, but because he was not known, no one took him and only Owens, a black man who was a recognized champion, accepted. This is how Dassler became global and set foot on the path of growth.
The successful and famous “Tubular Sneak” sneaker made by Adidas was created based on the attractive idea of car tires.
The most likely story about the separation of the Dassler brothers from each other goes back to World War II. In 1943, during the bombing of some areas of Germany, when Adolf takes refuge in an underground shelter with his wife and children, Radolf also comes there with his family. Adolph, referring to the Allies, exclaims: The bastards were born” but Radolf takes this sentence and it stays in his mind. 8 years later, they separate because this misunderstanding remains vivid in Rudolph’s mind.
Currently, Adidas is the leading brand in the world of football. The 2014 World Cup in Brazil was the scene of competition between German Adidas and American Nike. Adidas won because Argentina and Germany as finalists had the Adidas brand on their shirts. The final game ball was Adidas. Last year, Nike earned $2.3 billion from the world of soccer, and Adidas earned $2.7 billion.
Adidas made sandals that athletes in Germany and other parts of the world used while showering after games to prevent disease. The bathroom floor of sports complexes has bacteria and viruses that cause athletes to get sick. These sandals prevent the transmission of bacteria and viruses through the skin and feet.
Adidas and Puma, whose founders are the two famous Dassler brothers, finally the son of years of competition and enmity while the other two brothers were not alive, in 2009 a friendly football game in the city of “Herzog Avrach”, Germany, where the Adidas company It is established. This game was held to end any animosity and discomfort.
In the city of Herzogne-Avrach, everyone is either Adidas or Puma because both companies are located in this city. For years, anyone who wore Puma was not talked to by Adidas, and vice versa. Also, when a foreigner entered the city, people would pay attention to which brand he was wearing. For this reason, Herzogne Avrach was given the nickname “The City of Necks”.
